By Jon Ho

This article was originally posted on clickgoplay.com

Aaah, Zynga. The “Poster Boy” for the Social Network site Facebook. Founded in 2007, by CEO Mark Pincus, Zynga has catapulted into the limelight with its massive revenue earnings and fast track to an IPO.

Zynga has published many games on Facebook. Some of them, like Texas Hold ‘Em Poker, Mafiawars or Farmville, are wildly popular. So what makes them so special?

Well, for starters, Zynga is like the Microsoft of the 80s. They stole copied everyone’s idea, and executed the stolen copied clone much better. Mob Wars? Modify some bits here and there, give it a new paint job and a new name, and voila! Mafia Wars. Farmville is another prime example of stealing copying from Farm Town and making it look nicer.

Clearly the lack of testing and experimenting because they know what works and what doesn’t gave them a significant edge. Now if they let you buy and sell virtual items from other player, that will add a whole new dimension to the whole thing. It has been rumoured that Mark Pincus has a playbook of recipes for making games.

But stealing copying other people’s games are just the icing on the cake. What did he do to make the company profitable?

“I did every horrible thing in the book to, just to get revenues…. we gave our users poker chips if they downloaded this zwinky toolbar which was like, I dont know, I downloaded it once and couldn’t get rid of it, lol”

Wow. Doesn’t this guy just make you feel like going postal on his ass?

So what’s wrong with this picture? Earlier I posted on Games Equals Fun about how games are being made just because it makes profit instead of bringing fun and amusement to the gamers. Maybe this Mark Pincus fellow should take a gander.

And somebody please tell me how to get rid of this zwinky toolbar!

44 Responses to “Zynga: Facebook Games Poster Boy”

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